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+1 346.297.0795 j@jordache.ai For Event Planners: Speaker Kit
Jordache Johnson, Technology Adoption Strategist & Executive AI Advisor
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AI keynote speaker forsales kickoffs and marketing conferences

Practical AI for sales and marketing leaders and the people doing the work, now that buyers do their homework with AI.

Jordache Johnson in a magenta blazer raising a hand to the room during a keynote

The short answer

Jordache Johnson is an AI keynote speaker for sales kickoffs and marketing conferences. He helps sales and marketing leaders and teams hand AI the research and first drafts, so they spend more time with buyers at the moments that decide the deal. His talks also flag the rules on AI voice calls and on bots that pass as people.

Updated October 2026.

Use cases

Where AI fits in sales and marketing work.

Five examples of where sales and marketing teams put AI to work. There are many more, and the talk is built around yours. What AI handles, and what stays with your people.

And many more
Use case 01 of 05

Account research and meeting prep

InAn account on the calendar
AIAI pulls the research and builds a prep brief
YouThe seller walks in ready
AI handles

Account and prospect research, and the meeting prep brief.

Your people keep

The conversation where a buyer decides to trust you.

Live demos

The demos come from your room.

Before he speaks
  1. 01One to three calls with you
  2. 02An attendee survey, if possible
  3. 03Video calls with a couple of the people who’ll be in the room
  4. 04A seat in your committee meeting, if there is one
  5. 05Arriving early to talk with attendees

Every keynote has live demos, usually a handful, built around the work your team does. For one company’s sales symposium, he gave the keynote, then came back the next day to run a hands-on workshop with the same sales and marketing teams.

Keynotes

Four talks. Built for sales and marketing rooms.

01AI Transformation That Makes You MORE Valuable, Not LessLet AI take the account research and the first drafts. Your sellers and marketers spend more of themselves on the buyer, at the moments when a buyer still wants a person.Leaves withOne opportunity that pairs their experience with what AI can do, a practical next step, and the foundations for scaling AI adoption across their organization.Explore the talk 02Human + AI: How to Work Together Without Giving Away JudgmentHand AI the research and the first draft. Keep the judgment about what’s true and what sounds like you before anything reaches a customer.Leaves withA use they hadn’t considered, tied to their own work, and a first attempt to make.Explore the talk 03The Human Bottleneck: Why Good Technology Doesn’t Change WorkFor sales organizations where AI saves the team time and the pipeline looks the same. Time saved doesn’t turn into selling by itself, so leaders decide where it goes.Leaves withOne leadership behavior to change and a small experiment they can measure.Explore the talk 04Curiosity Is a Strategy: Keeping Your Experience Valuable When the Rules ChangeFor marketing teams that want to test how buyers find them now, one part of the funnel at a time, and keep what earns trust.Leaves withA 24-minute daily practice for finding what they’ve been missing, and a simple way to decide what’s worth keeping.Explore the talk
On stage

See Jordache in action

“AI is super super smart, but it’s dumb about you.”
Jordache, on stage with a room of sales and marketing professionals
Right now

What sales and marketing teams are facing.

Sales and marketing teams are selling to buyers who do more of the work on their own, while quotas get harder to hit.

  • 2in 3

    Buyers go it alone, with AI

    In Gartner’s research, two out of three B2B buyers say they’d rather buy without a sales rep. And 69% still turn to a rep to check what AI told them.

    Source: Gartner, 2026; 645 to 646 B2B buyers

  • 48%

    Harder quotas

    Fewer than half of account executives hit quota in the Bridge Group’s 2026 study. Ramp time is the longest they’ve ever measured.

    Source: Bridge Group, June 2026

  • 72%

    Saved time that leaks away

    AI is saving sellers almost five hours a week in Gartner’s data, and 72% of sales organizations report low reinvestment of that time into high-value selling.

    Source: Gartner, May 2026

  • 50%

    Trust in AI-made content

    Half of U.S. consumers in a Gartner survey said they’d rather do business with brands that don’t use GenAI in their content.

    Source: Gartner, March 2026

Jordache Johnson in a magenta blazer giving a keynote to a full room

How Jordache sees it

In a sales or marketing team, AI should buy back time for the moments that decide the deal, and nothing it produces should fake a person.

AI can do the account research and draft the follow-up. The conversation where a buyer decides to trust you still needs a person. Marketing works the same way. If every post and email comes out of the same tools, it all starts to sound the same. So the question is where AI saves real hours, and where your own voice has to carry the message.

39 points

Compared with GenAI, buyers were 39 points more likely to say a human rep understood their needs (Gartner, May 2026). That’s your sellers’ opening.

Who it’s for

Sales and marketing teams, and the leaders who run them.

Your room

  • CROs
  • VPs of sales
  • CMOs
  • Sales enablement leaders
  • Revenue operations leaders
  • Account executives
  • Account managers
  • Field and inside sellers
  • SDRs
  • BDRs
  • Sales managers
  • Regional directors
  • Customer success
  • Content, demand gen and brand marketers
  • Product marketers
  • Social and events marketers
  • Marketing ops
  • Channel partners

Also the company presidents who run the annual sales meeting.

Your event

  • Sales kickoffs
  • Sales symposiums and retreats
  • President’s Club trips
  • Partner summits
  • Marketing offsites
  • CMO roundtables
  • Marketing and sales association conferences and chapter meetings

Formats

60 to 90 minKeynoteFor kickoffs, sales meetings and conferences.
90 minVirtual educationFor teams spread across regions.
1.5 to 3 hrsHands-on workshopFor sales and marketing leaders and their teams who want to try AI on their own accounts and campaigns.
SeriesBefore, during, afterA virtual session before your kickoff, the keynote on the day, a follow-up session after.
The rules

The rules in your world.

The AI rules sales and marketing teams already work within, in plain words. Jordache builds the talk with them in view. As of October 2026. General education from a non-lawyer, not legal advice or a substitute for the advice of an attorney. Confirm with your counsel.

Calls, texts and email

  • Since 2024, the FCC has treated AI-generated voices in robocalls as artificial voices, which means you need consent first. Under FCC rules, telemarketing calls made with an autodialer or an artificial or prerecorded voice, which includes AI voices, need prior express written consent. In 2026 the Fifth Circuit rejected the writing requirement for federal cases in Texas, Louisiana and Mississippi; ask counsel before relying on that.
  • CAN-SPAM applies to business-to-business email too, and every violating email can carry a penalty.

Reviews, bots and AI people

  • The FTC’s review rule bans fake reviews and testimonials, including AI-written ones from reviewers who don’t exist.
  • Since July 2019, California law has barred using an online bot to sell to people in California when the bot is meant to mislead them about being a bot. Saying it’s a bot fixes that.
  • Since April 1, 2024, the FTC’s rule bars impersonating a government agency or a business, including with AI voice clones or chatbots. A proposal to extend it to impersonating individuals is not final.
  • New York now requires ads with AI-generated people to say so. California’s version takes effect January 1, 2027.

If you sell or market into the EU

  • In the EU, chatbots must tell people they’re talking to a machine unless that’s obvious, and deepfakes must be labeled, with limited exceptions. Those rules have applied since August 2, 2026. Generative AI tools already on the market before then have until December 2, 2026 to add machine-readable marking.

Recording and records

  • Recording laws vary by state, and some require everyone in the conversation to agree. Treat an AI notetaker as recording.
  • AI transcripts, summaries and prompts can come out in a lawsuit. Once a lawsuit is reasonably foreseeable, the relevant ones have to be preserved.
What people say
“Thank you! We truly appreciate the engagement and thoughtful perspective. It was energizing to see how quickly the conversation turned to real-world impact.”
Christy MeinzerDirector of Marketing

Related industries

Questions planners ask.

Who is a good AI keynote speaker for a sales kickoff or marketing conference?

Jordache Johnson speaks to sales and marketing teams about handing AI the research and first drafts, and spending the time they get back on buyers. He also flags the rules to take to your counsel, including consent for AI voice calls and the FTC’s ban on fake reviews.

What are practical AI uses for sales and marketing teams?

Common examples are account research and first drafts of outreach and content, with a person checking what’s true and what sounds like you before anything reaches a customer. The relationship and the judgment calls stay with your people.

If buyers research with AI first, what is the sales rep for now?

In Gartner’s research, two out of three B2B buyers say they’d rather buy without a sales rep. And 69% still turn to a rep to check what AI told them. Compared with GenAI, buyers were 39 points more likely to say a human rep understood their needs (Gartner, May 2026). The rep’s job moves toward the moments where a buyer needs a person to trust the decision.

Can we use AI voice agents to call prospects?

Since 2024, the FCC has treated AI-generated voices in robocalls as artificial voices, which means you need consent first. Under FCC rules, telemarketing calls made with an autodialer or an artificial or prerecorded voice, which includes AI voices, need prior express written consent. In 2026 the Fifth Circuit rejected the writing requirement for federal cases in Texas, Louisiana and Mississippi; ask counsel before relying on that. As of October 2026. General education, not a substitute for the advice of an attorney; confirm with your counsel.

Can the talk be customized, delivered virtually, or run as a series?

Yes. Jordache builds every talk around your team’s roles and examples. It can run in person or virtually as a keynote, a hands-on workshop, or both, or as a series of sessions around your kickoff.

What does it cost to book Jordache?

It depends on the format, the length and travel. Book a call and we’ll talk through your event.

Book Jordache for your sales kickoff, symposium, retreat or marketing conference.

For CROs, CMOs and commercial leaders who want to use AI in their own work first: Executive AI Advisory