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+1 346.297.0795 j@jordache.ai For Event Planners: Speaker Kit
Jordache Johnson, Technology Adoption Strategist & Executive AI Advisor
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AI keynote speaker forautomotive dealer conferences

Practical AI for dealer leaders and their store teams, whose customers ask AI first, then want a person to stand behind the deal.

Jordache Johnson in a magenta blazer raising a hand to the room during a keynote

The short answer

Jordache Johnson is an AI keynote speaker for automotive dealer conferences and dealer groups. He helps dealership leaders and sales, F&I and service teams use AI on lead follow-up and routine work while a person stands behind every number the customer sees. His talks also flag the rules, including the FTC Safeguards Rule and consent for AI calls and texts.

Updated October 2026.

Use cases

Where AI fits in dealership work.

Four examples of where dealership teams put AI to work. There are many more, and the talk is built around yours. What AI handles, and what stays with your people.

And many more
Use case 01 of 04

Listings and reviews

InA new unit or a new review
AIAI drafts the description or the reply
YouA person checks it before it goes live
AI handles

Vehicle descriptions, marketing copy and drafted review responses.

Your people keep

What the store says in public. The advertised price still has to be the real price.

Live demos

The demos come from your room.

Before he speaks
  1. 01One to three calls with you
  2. 02An attendee survey, if possible
  3. 03Video calls with a couple of your members
  4. 04A seat in your committee meeting, if there is one
  5. 05Arriving early to talk with attendees

Every keynote has live demos, usually a handful, built around the work your members do. For a dealer room, that means the work your stores already run on: the after-hours lead, the service update, the vehicle listing.

Keynotes

Four talks. Built for dealer rooms.

01AI Transformation That Makes You MORE Valuable, Not LessBuyers now walk in with AI answers on price and payments. What they still need from your people is judgment and a deal that holds up.Leaves withOne opportunity that pairs their experience with what AI can do, a practical next step, and the foundations for scaling AI adoption across their organization.Explore the talk 02Human + AI: How to Work Together Without Giving Away JudgmentAI can answer the 10 p.m. lead and draft the follow-up. A person owns the price and the paperwork.Leaves withA use they hadn’t considered, tied to their own work, and a first attempt to make.Explore the talk 03The Human Bottleneck: Why Good Technology Doesn’t Change WorkSalespeople and F&I managers are paid on deals, so AI that answers leads touches their income and their sense of the job. The payoff depends on whether the store changes how it works around the tools.Leaves withOne leadership behavior to change and a small experiment they can measure.Explore the talk 04Curiosity Is a Strategy: Keeping Your Experience Valuable When the Rules ChangeAsk an AI assistant about your store and your prices the way shoppers do. Or test one change in lead response and count the appointments it sets.Leaves withA 24-minute daily practice for finding what they’ve been missing, and a simple way to decide what’s worth keeping.Explore the talk
On stage

See Jordache in action

“Jordache, your presentation was energetic and highly informative. It gave me a new and positive view of AI and I look forward to using it more in the future!”
Anthony Luzzia, President
Right now

What dealership teams are facing.

Dealers are watching sales sentiment cool, with buyers who arrive informed and too few technicians in the service drive.

  • 50

    Cooling sales sentiment

    Cox Automotive’s Q3 2026 Dealer Sentiment Index put new-vehicle sales sentiment at a neutral 50, down from 53 last quarter and 58 a year ago.

    Source: Cox Automotive, September 2026

  • 39,000

    Too few technicians

    NADA says about 39,000 new techs graduate each year, and the industry needs to replace nearly 76,000.

    Source: NADA workforce page (undated)

  • 63%

    Shoppers who ask AI first

    Sixty-three percent of car shoppers say they’ll probably use AI on their next purchase. Fewer than a third of dealers have adjusted to how those shoppers search.

    Source: Cox Automotive, 2026

  • 82%

    An AI payoff gap

    Cox Automotive’s tracker says 82 percent of dealers now use AI, but only about one in five of those dealers has seen it grow sales.

    Source: Cox AI in Auto Retail Tracker, Q2 2026

Jordache Johnson in a magenta blazer giving a keynote to a full room

How Jordache sees it

The customer changed faster than the store, so the store catches up by putting AI on the routine work and giving people more time for the judgment calls.

AI can answer the after-hours lead, write the vehicle description and draft the service update. It can’t stand behind a payment quote or earn a customer’s trust in the service lane. That’s still your people.

$50,000

Average new-car prices were $50,562 in September 2026, just under the record (Kelley Blue Book). That buyer arrives with questions an AI already answered, and wants a person to stand behind the numbers.

Who it’s for

For dealership teams and the people who lead them, at single stores and dealer groups.

Your room

  • Dealer principals and owners
  • Dealer group CEOs and COOs
  • General managers
  • General sales managers
  • Salespeople
  • Used car managers
  • F&I directors
  • Fixed ops directors
  • Service managers and advisors
  • Service technicians
  • BDC managers and agents
  • Marketing managers
  • Controllers
  • HR managers

Your event

  • National and state dealer association conventions
  • Dealer peer groups
  • Dealer group leadership retreats
  • OEM dealer meetings and dealer councils
  • DMS and vendor user conferences
  • F&I and fixed ops conferences

Formats

60 to 90 minKeynoteFor conventions, 20 groups and dealer meetings.
90 minVirtual educationFor association webinars and teams who can’t travel.
1.5 to 3 hrsHands-on workshopFor dealer leaders and their store teams who want to try AI on their own work.
SeriesBefore, during, afterVirtual sessions before the convention, the keynote on the day, a follow-up webinar after.
The rules

The rules in your world.

The AI rules your dealership already works within, in plain words. Jordache builds the talk with them in view. As of October 2026. General education from a non-lawyer, not legal advice or a substitute for the advice of an attorney. Confirm with your counsel.

Customer data and credit applications

  • If you finance cars, or lease them for more than 90 days, the FTC treats you as a financial institution. Any AI tool that touches a credit application sits inside your security program (FTC Safeguards FAQs for auto dealers).
  • In plain words: an AI vendor that touches credit apps or deal jackets is a service provider you have to oversee, and it belongs in your written security program.

Advertised prices

  • The FTC’s dealer CARS Rule is gone. A court threw it out in January 2025 and the FTC withdrew it in February 2026. But the FTC warned 97 dealer groups in March 2026 that the advertised price has to be the real price, and it settled with a Florida dealer group over it in October (Fifth Circuit; FTC).
  • In plain words: any AI-written ad, listing or chat quote has to show a price any customer can actually pay, leaving out only government charges.

AI calls and texts

  • Under FCC rules, an AI-generated voice is an artificial voice. Outbound AI calls need the same consent as any robocall (FCC 24-17, February 2024).
  • AI text and voice tools must honor opt-outs. From November 25, 2026, an opt-out from one kind of informational message can be applied to that category only; an opt-out from a marketing message still stops all marketing (FCC 26-67).
  • The FCC’s AI-call disclosure proposal (FCC 24-84) is still not final.

State rules (check your state)

  • In California, since October 1, 2026, dealers must show the total price in any ad for a specific vehicle or financing terms, and in the first written message to a consumer. Used cars priced at $50,000 or less carry a three-business-day cancellation right, with mileage and condition limits (California CARS Act). AI-written ads and quotes for California stores have to follow it.
  • Utah’s AI Policy Act chapter is set to repeal July 1, 2027; its disclosure duties sit in a separate chapter. Check status before relying on either.

Recording and records

  • Recording laws vary by state, and some require everyone in the conversation to agree. Treat an AI notetaker as recording.
  • AI transcripts, summaries and prompts can come out in a lawsuit. Once a lawsuit is reasonably foreseeable, the relevant ones have to be preserved.

Related industries

Questions planners ask.

Who is a good AI keynote speaker for an automotive dealer conference?

Jordache Johnson’s talks help dealer principals, managers and their teams use AI on lead follow-up and routine work, with a person standing behind every price and promise. He also flags the rules dealers’ AI tools run into, including the FTC Safeguards Rule, advertised-price enforcement and consent for AI calls and texts.

What are practical AI uses for a car dealership?

Cox Automotive’s Q2 2026 tracker found dealers’ top uses are automating routine or complex tasks (40%), coordinating customer follow-up (40%) and generating content and creative (38%). Common examples include after-hours lead replies, inspection notes and service updates, vehicle descriptions, and drafted review responses for a person to check.

Does the FTC Safeguards Rule cover AI tools at a dealership?

If you finance cars, or lease them for more than 90 days, the FTC treats you as a financial institution. Any AI tool that touches a credit application sits inside your security program (FTC Safeguards FAQs for auto dealers). An AI vendor that touches credit apps or deal jackets is a service provider you have to oversee. As of October 2026. General education, not a substitute for the advice of an attorney; confirm with your counsel.

Can dealers use AI voice agents and texts for sales and service outreach?

Under FCC rules, an AI-generated voice is an artificial voice. Outbound AI calls need the same consent as any robocall (FCC, February 2024). AI text and voice tools must honor opt-outs. From November 25, 2026, an opt-out from one kind of informational message can be applied to that category only; an opt-out from a marketing message still stops all marketing (FCC 26-67). In plain words: test AI outreach only with customers whose consent you can show. As of October 2026. General education, not a substitute for the advice of an attorney; confirm with your counsel.

Is AI paying off for car dealers?

Cox Automotive’s tracker says 82 percent of dealers now use AI, but only about one in five of those dealers has seen it grow sales. Dealers say cost and accuracy are now tied as their top barriers to AI, each at 45 percent (Cox AI in Auto Retail Tracker, Q2 2026). The payoff depends on whether the store changes how it works around the tools.

Can the talk be customized or paired with a workshop?

Yes. Jordache builds every talk around your audience’s roles and examples. It can run as a keynote, a hands-on workshop, or both, or as a keynote with follow-through sessions for attendees afterward.

What does it cost to book Jordache?

It depends on the format, the length and travel. Book a call and we’ll talk through your event.

Book Jordache for your dealer association convention, 20 group or dealer group meeting.

For dealer principals and dealer group CEOs who want to use AI in their own work first: Executive AI Advisory